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The Korean skincare brand SKIN1004 is built on a philosophy of using pure, high-quality ingredients, particularly Centella Asiatica sourced from Madagascar, an "untouched" natural environment. The brand's slogan, "pieces of the untouched nature," reflects its mission to deliver this botanical purity to the skin through its products, offering gentle, effective, and ethically produced skincare. This commitment includes avoiding harmful additives and following sustainable harvesting practices, resulting in a range of hypoallergenic and natural formulas designed to soothe, hydrate, and restore skin health. The phrase also specifically refers to a popular limited-edition kit featuring mini versions of its bestsellers, allowing customers to experience this nature-centric approach firsthand.